Free tool
Artifact Studio: see the five artifacts for your role
Nobody enjoys filling in a template. Pick your role and a common software project, and the studio shows the five VDS artifacts already written for you, with example data. Change a few inputs and every artifact updates. Then take them to the place where you work.
Nothing here is generated by AI and nothing you type is stored or sent. When you are ready to do it with your real project, the VDS Assistant or a Claude skill asks you the short questions and writes it from your answers.
Step 1. Pick your role
Delivery roles
Technical roles
Step 2. Pick a common software project
Step 3. Edit the example
All values are examples. Change them and the five artifacts below update.
What the initiative is called.
The one number the project is meant to change.
Where the metric is today.
Where you expect it to be.
When you will check, for example 6 weeks.
Your five artifacts as a Product Owner
One page that agrees the objectives, KPIs, impact hypothesis, users, friction and risks before anyone builds.
Generated from this short conversation
- Assistant: What business problem are you trying to solve, and for whom?
- You: Returning customers rebuild the same weekly shop by hand, and many do not come back. The main users are returning customers who buy the same staples every week.
- Assistant: What would change, and by how much, if it worked?
- You: 30-day repeat purchase rate from 18% to 24% in 6 weeks.
Illustrative example on a fictional project. All numbers are example values, not real data.
Value Architecture Canvas™: Reorder feature for an online grocery app
Project: Reorder feature for an online grocery app Role: Product Owner / Product Manager Owner: Product Owner / Product Manager Where it lives: Product brief at the top of the backlog Date: 2026-10-16
Illustrative example on a fictional project. All numbers are example values, not real data.
1. Strategic Objectives
- Turn first-time buyers into customers who come back without being asked.
- Reduce the effort of rebuilding the weekly shop.
2. Critical KPIs
- 30-day repeat purchase rate: 18% today (illustrative baseline). Target: 24% in 6 weeks.
- Leading signal for the first release: share of eligible customers who start a basket with the reorder button.
3. Impact Hypothesis
We believe that by implementing one-click reorder from the order history, we will achieve faster basket building for returning customers, which will move 30-day repeat purchase rate from 18% to 24% in 6 weeks.
Evidence level: E0 (assumption). Baseline and target are illustrative example values.
4. Users and Beneficiaries
- Primary: returning customers who buy the same staples every week.
- Secondary: the customer support team, who handle fewer "I forgot an item" contacts.
5. Anticipated Friction
- Reordered items that are out of stock or changed price.
- Order history is not available for older accounts.
- The checkout team is shared with another initiative this quarter.
6. Risk Indicators
- Reorder button opened by fewer than 10% of eligible users in the first two weeks.
- More than 5% of reordered baskets abandoned at the substitution step.
7. QVR Identification
First QVR: A "Reorder" button on the last order, for customers with at least two past orders. Next candidates are ranked in ROI Sprint Planning.
How a Product Owner uses this
Pin the hypothesis at the top of the backlog, so every refinement starts from the outcome you are chasing.
Download the full pack
One file with all five artifacts for this role and project: the Canvas, the QVR card, the ROI table, the Dashboard spec and the Expansion table.
Do this with your real project
The example above is fictional. The VDS Assistant asks you the same short questions about your own project and writes the artifacts from your answers. We will start the conversation for you.
Your starter message: I am a Product Owner. I want to design the value of a one-click reorder feature for an online grocery app. Ask me what you need to build my Value Architecture Canvas.
The Assistant opens after a quick sign-in. The skill runs in your own Claude.